“The Mighty Ducks organization very carefully considered the question of whether to change the team name, and spent many months evaluating various options,” said David Paine, CEO of PainePR, an Irvine, California-based public relations firm that coordinated the research effort for the Samueli family. “The process included both qualitative research and a formal quantitative telephone survey of Mighty Ducks season ticket holders. While there was support for keeping the current name, the majority of those surveyed, nearly two thirds, supported some sort of name change.”
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